Instagram: From Media Sharing Network To Learning Resource (Studi Terhadap Dua Akun Instagram)

Sakina Rahmania, Bagus Takwin


Abstrak: Sosial media dapat memudahkan seseorang dalam berkomunikasi secara satu arah maupun dua arah dan kemudian secara kolaboratif membangun suatu sistem yang berbasis pengetahuan dan membentuk suatu komunitas belajar virtual. Penelitian ini bermaksud untuk melakukan investigasi terhadap penggunaan sosial media khususnya Instagram sebagai sumber belajar informal dengan melihat hubungan pemanfaatan fitur Instagram dengan keterlibatan belajar penggunanya. Penelitian ini dilakukan dengan memberikan kuesioner pada masing – masing pengikut dua akun Instagram yang akan diteliti. Berdasarkan hasil pengukuran keterlibatan belajar dengan menggunakan alat ukur engaging learning environment, ditemukan bahwa terdapat hubungan positif yang kuat dan signifikan antara persepsi pemanfaatan fitur instagram dengan keterlibatan belajar dengan besar kekuatan hubungan 27,4%. Interaksi merupakan indikator yang memiliki hubungan paling kuat dengan keterlibatan belajar. Fitur Instagram live merupakan fitur Instagram yang memiliki hubungan positif dan terkuat diantara fitur Instagram lainnya.

Abstract: Social media or social networking sites can easily enable people to communicate in synchronous or asynchronous way and then collaboratively built a knowledge-based system and form a virtual learning community. This study aimed to investigate the application of a social media, especially Instagram as an informal learning resource by reviewing the relationship between Instagram features utilization and the learning engagement of the followers. This research was conducted by giving questionnaire to each of the two Instagram account to be examined. Based on the result of the measurement of learning engagement, using the engaging learning environment measurement tools, it was found that there was a strong and significant relationship between them with a relationship strength of 27.4%. Interaction is the indicator that has the strongest relationship with learning engagement, and Instagram live feature has the strongest positive relationship among other Instagram features. Thus, Instagram could be said as an engaging learning environment.


keterlibatan belajar; belajar informal; sosial media; fitur Instagram; learning engagement; engaging learning environment; informal learning; social networking sites; Instagram features

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