CUSTOMER RELATIONSHIP MANAGEMENT SEBAGAI STRATEGI MENCAPAI KEUNGGULAN BERSAING BERKELANJUTAN PENGGILINGAN PADI
Abstract
Full Text:
PDFReferences
Asmarani, D. E. (2006). Analisis Pengaruh Perencanaan Strategi Terhadap Kinerja Perusahaan Dalam Upaya Menciptakan Keunggulan Bersaing. Tesis.
Buttle, Francis. (2007). Customer Relationship Management Concept and Tools. Publsihed by Elsevier, Oxford.
Barney, J. (1991). Firm Resources and Sustained Competitive Advantage. Management Science.
Creswell, J. W. (2015). Penelitian kualitatif dan Desain Riset: Memilih Diantara 5 Pendekatan. Yogyakarta: Pustaka Pintar.
Creswell, J.W. 2016. RESEARCH DESIGN: Pendekatan Metode Kualitatif, Kuantitatif, dan Campuran. Yogyakarta: Pustaka Pelajar.
David, F. R., & David, F. R. (2016). Manajemen Strategik: Suatu Pendekatan Keunggulan. Jakarta: Salemba Empat.
Emzir. 2010. Metodologi Penelitian Kualitatif Analisis Data. Rajawali Pers. Jakarta
Grant, R. M. (2013). The Development of Knowledge Managament in the Oil & Gas Industry. University Business Review.
Pearce, J. A., & Robinson, R. B. (2014). Manajemen Strategis: Formulasi, Implementasi, dan Pengendalian. Jakarta: Salemba Empat.
Sigalas, C. (2015). Competitive Advantage: The Known Unknown Concept. Journal of Management Decision.
Sin, Leo, Alan, Tse., Yim, Frederick. (2005). CRM: Conceptualization and Scale Development. European Journal of Marketing, Vol.39.
Surya.com. (2017). Terkuak Penyebab 30% Industri Penggilingan Padi dan Pengusaha Beras di Jatim Gulung Tikar. Retrieved from http://surabaya.tribunnews.com
Yin, R. K. (2011). Case Study Research: Design and Methods. SAGE.
DOI: http://dx.doi.org/10.17977/um042v24i2p80-87
Refbacks
- There are currently no refbacks.
Ekonomi Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License