PENGARUH PERCEIVED VALUE TERHADAP REVISIT INTENTION: MEDIASI CUSTOMER SATISFACTION PADA PENGUNJUNG JAWA TIMUR PARK I BATU

Siti Chotimah, Handri Dian Wahyudi

Abstract


Penelitian ini bertujuan untuk menguji pengaruh perceived value terhadap revisit intention. Peran mediasi dari customer satisfaction juga diuji dalam penelitian in. Penelitian ini menggunakan pendekatan kuantitatif dengan metode survey untuk memperoleh data. Populasi penelitian ini adalah wisatawan Jatim Park 1 Batu dan sampel penelitian berjumlah 200 responden. Teknik pengambilan sampel menggunakan purposive sampling, yaitu mereka yang sudah pernah melakukan kunjungan ke Jatim Park 1. Pengumpulan data dilakukan dengan memberikan kuesioner tertutup kepada responden. Data di analisis dengan Analisis Jalur. Hasil penelitian menunjukkan perceived value memiliki pengaruh positif pada revisit intention, perceived value memiliki pengaruh positif pada customer satisfaction, dan customer satisfaction berpengaruh positif pada revisit intention. Customer satisfaction juga terbukti menjadi mediasi antara perceived value dan revisit intention.


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DOI: http://dx.doi.org/10.17977/um042v24i1p1-11

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