Integrasi Program Sadar Wisata Dalam Membangun Kesadaran Literasi Di Desa Nglanggeran

RB Suharta, Erma Kusumawardani, Yudan Hermawan

Abstract


Abstrak

Era disrupsi ini Indonesia tidak hanya mengalami krisis ekonomi, namun juga krisis literasi. Fakta ini didasarkan pada riset Central Connecticut State University 2016, yang mengatakan bahwa literasi Indonesia berada di tingkat kedua terbawah dari 61 negara. Berdasarkan hal tersebut, kegiatan ini bertujuan membangun kesadaran literasi masyarakat melalui keterpaduan program kelompok sadar wisata dan organisasi karangtaruna.   Untuk dapat membuat deskripsi, gambaran, atau lukisan secara sistematis, faktual dan akurat mengenai fakta-fakta, sifat-sifat serta hubungan antarfenomena yang di amati, maka peneliti menggunakan pendekatan kualitatif. Sehingga kegiatan sarasehan dan pendampingan sebagai satu bentuk aktivitas dalam pengumpulan data kepada masyarakat yang kemudian di analisis interaktif sesuai dengan metode deskriptif kualitatif yang kemudian menghasilkan pembentukan (1) Rintisan kemitraan antara kelompok sadar wisata dan generasi muda yang tergabung dalam organisasi karang taruna agar secara langsung terlibat dalam mengembangkan edukasi wisata. (2)  Kelompok sadar wisata dalam membangun kesadaran literasi masyarakat bersama dengan Taman Bacaan Masyarakat merupakan kolaborasi yang saling menguatkan. (3) Gerakan masyarakat dalam bentuk tulisan-tulisan penyemangat akan nilai keindahan, kebersihan, ramah, etika yang diletakkan di sudut-sudut jalan serta pengadaan buku informatif   tentang geopark Nglenggeran di beberapa omah (homestay) merupakan gagasan yang layak didukung oleh pemerintah setempat. Membangun kesadaran literasi bagi seluruh masyarakat menjadi penting terutama dalam mensikapi berkembangnya desa wisata dengan potensi alam yang begitu mempesona wisatawan. Untuk itulah kolaborasi kelompok sadar wisata dengan program pengembangan yang didukung taman bacaan masyarakat yang memenuhi kebutuhan belajar masyarakat kaitannya dengan gerakan mendukung desa wisata

INTEGRATION OF TOURISM AWARENESS PROGRAMS IN BUILDING LITERATION AWARENESS IN NGLANGGERAN VILLAGE

Abstract

In this era of disruption, Indonesia is not only experiencing an economic crisis, but also a literacy crisis. This fact is based on a 2016 Central Connecticut State University research, which states that Indonesian literacy is in the second lowest level of 61 countries. Based on this, this activity aims to build awareness of community literacy through integrated tourism awareness group programs and youth organizations. To be able to make a systematic, factual and accurate description, description or painting of the facts, properties and relationships between observed phenomena, the researcher uses a qualitative approach. So that the workshop and mentoring activities as a form of activity in collecting data to the community are then analyzed in accordance with the qualitative descriptive method which then results in the formation of (1) Pioneering partnerships between tourism awareness groups and the young generation who are members of the youth organization to be directly involved in developing tourism education. (2) The tourism awareness group in building community literacy awareness together with Community Reading Gardens is a mutually reinforcing collaboration. (3) Community movements in the form of encouraging writings on the values of beauty, cleanliness, friendliness, ethics placed on street corners and the procurement of informative books about the Nglenggeran geopark in several homestays are ideas that deserve to be supported by the local government. Building literacy awareness for the entire community is important, especially in response to the development of tourist villages with natural potential that fascinates tourists. For this reason, the collaboration of tourism awareness groups with development programs supported by community reading gardens that meet the learning needs of the community in relation to the movement to support tourism villages


Keywords


literasi, model integrasi, kelompok sadar wisata,literacy; integration model; tourism awareness groups

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DOI: http://dx.doi.org/10.17977/um041v16i1p47-63

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