ANALISIS TEORI RESEPSI TENTANG FILM PENDEK LORONG BUKU SEBAGAI PROMOSI PERPUSTAKAAN

Laila Marfu'ah Siregar, Silverius Djuni Prihatin

Abstract


Penelitian ini bertujuan untuk menganalisis pesan yang disampaikan melalui video promosi perpustakaan serta mengidentifikasi posisi penerimaan pesan apakah pesan yang disampaikan diterima atau ditolak oleh audiens. Metode penelitian kualitatif dengan metode analisis resepsi Stuart Hall. Hasil penelitian menunjukkan bahwa terdapat beberapa penolakan dalam proses pemaknaan pesan yang disampaikan sehingga sebagai sebuah konten promosi perpustakaan, film ini belum dapat menggambarkan perpustakaan secara optimal.

This study aims to analyze the message conveyed through the library promotional video and identify the position of message reception whether the message conveyed is accepted or rejected by the audience. Qualitative research method with Stuart Hall reception analysis method. The results of the study indicate that there are several rejections in the process of interpreting the message conveyed so that as a library promotional content, this film has not been able to describe the library optimally.

Keywords


Reception analysis, library promotion, film

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DOI: http://dx.doi.org/10.17977/um008v9i12025p161-177

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BIBLIOTIKA : Jurnal Kajian Perpustakaan dan Informasi
Prodi Ilmu Perpustakaan, Jurusan Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang (UM)

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