EVALUASI DESAIN MASKOT UNTUK HOTEL BINTANG 3 BERTEMA ALAM
Abstract
Karakter maskot yang dapat menarik pengunjung disinyalir merefleksikan nilai dari entitas tertentu sehingga secara langung dapat memperkuat identitas brand sebagai bagian dari strategi marketing. Apabila dirancang dengan komprehensif, maka maskot dapat membentuk ikatan kesetiaan dan memiliki daya pikat secara lengsung kepada target audiensnya karena adanya interaksi yang dapat menjembatani nilai yang ingin disampaikan oleh produsen kepada konsumen. Melalui salah satu penugasan desain yang diimplementasikan terhadap maskot sebuah entitas hotel bertema alam, dilakukan studi mengenai bagaimana mahasiswa dapat mengeksplorasi hasil karyanya, serta bagaimana persepsi pengunjung terhadap tampilan maskot yang dihadirkan pada saat pameran karya. Penelitian mixed method ini disusun dengan pengumpulan data berupa hasil opini pengunjung dan pengelompokkan representasi maskot menggunakan metode visual content analysis, sehingga dapat diketahui evaluasi hasil pembelajaran di pendidikan tinggi desain terhadap hasil karya mahasiswa sesuai dengan tanggapan dari masyarakat yang tertarik dengan kehadiran maskot sebagai salah satu media berkomunikasi antar produsen dan konsumen.
Keyword: Desain karakter, Desain maskot, Evaluasi pembelajaran, Analisis konten visual
Full Text:
PDFReferences
Alt, M., & Yoda, H. (2007). Hello, Please! Very Helpful Super Kawaii Characters from Japan. Chronicle Books.
Bryce, M. (2006). Cuteness needed: the new language/communication device in a global society. International Journal of the Humanities, 2(3), 2265-2275. http://ijh.cgpublisher.com/product/pub.26/prod.393
Chowdhury, K., & Yangchen, T. (2021). Marketing Strategy in Advertisements using Mascot through Animation. Ilkogretim Online-Elementary Education Online, 20(4), 4120-4126. https://doi.org/10.17051/ilkonline.2021.04.449
Deligoz, K., & Unal, S. (2021). The Effect of Anthropomorphic Mascot on The Purchasing Intention of Consumers: An Experimental Study. Sosyoekonomi, 29(50). https://doi.org/https://doi.org/10.17233/sosyoekonomi.2021.04.11
Glocker, M. L., Langleben, D. D., Ruparel, K., Loughead, J. W., Gur, R. C., & Sachser, N. (2009). Baby schema in Infant Faces Induces Cuteness Perception and Motivation for Caretaking Adults. Ethology, 115(3), 257-263. https://doi.org/10.1111/j.1439-0310.2008.01603.x.
Gn, J. (2016). A loveable Metaphor: On the Affect, Language, and Design of 'Cute'. East Asian Journal of Popular Culture, 2(1), 49-61. https://doi.org/10.1386/eapc.2.1.49_1
Ho, A. G. (2017). Analysis of Emotion and Cultural Background on Affective Design Process. Advances in Human Factors and Ergonomics California.
Hoolwerff, D. v. (2014). Does Your Mascot Match Your Brand's Personality? University of Twente]. https://essay.utwente.nl/66053/1/Hoolwerff%20van%20Dani%C3%ABl%20-s%201116746%20scriptie.pdf
Hotogi, M., & Hagiwara, M. (2015). Analyses of Local Mascot Characters and Proposal of Automatic Character Creation System Using Affective Words. International Journal of Affective Engineering, 14(4), 299-307. https://doi.org/10.5057/ijae.IJAE-D-14-32
Kim, Y. A. (2019). Emotional Evidence: Influences on Happiness from the Frequent Positive Visual Exposure. Advances in Interdisciplinary Practice in Industrial Design (AHFE) 2018,
Laksmidewi, D., Susianto, H., & Afiff, A. Z. (2017). Anthropomorphism in Advertising: The Effect of Anthropomorphic Product Demonstration on Consumer Purchase Intention. Asian Academy of Management Journal, 22(1), 1-25. https://doi.org/https://doi.org/10.21315/aamj2017.22.1.1
Leeuwen, T. V., & Jewitt, C. (2001). The Handbook of Visual Analysis. Sage Publications, Ltd.
Marx, K. (2019). "He's so Fluffy I'm Gonna Die!" Cute Responses by Hikers to Autonomous Animals on the Appalachian Trail. Anthrozoös: A multidisciplinary journal of the interactions of people and animals, 32(1), 89-101. https://doi.org/10.1080/08927936.2019.1550283
Nadia, M., & Aditya, S. (2020, 2020/12/03). Mascot Design for the Indonesian Pavilion at World Expo 2020. Proceedings of the International Conference of Innovation in Media and Visual Design (IMDES 2020),
Novica, D. R., Hidayat, I. K., & Sutrisno, A. A. (2020). Aesthetic of Cuteness Dimensions in Malang City Mascot. International Conference on Art, Design, Education and CUltural Studies,
Satyagraha, A., & Mahatmi, N. (2018). Study of Mascot Design Character As Part Of City Branding: Malang City. Ultimart: Jurnal Komunikasi Visual, 11(2). https://doi.org/https://doi.org/10.31937/ultimart.v11i2.1019
Zootopia (Howard & Moore, 2016)
DOI: http://dx.doi.org/10.17977/um037v10i12025p116-125
Refbacks
- There are currently no refbacks.
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.
| View My Stats |
| This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License. |
Indexed Links
