Indonesian Students' Behavior Towards Decision-Making In Choosing Distance Learning (Study On Open And Distance Students)

Melisa Arisanty, Gunawan Wiradharma, Irla Yulia, Khaerul Anam, Dede Kurniyawan

Abstract


Abstract: The university needs to know what factors influence student behavior in determining distance learning. It is very necessary as a way to formulate an optimal marketing strategy. This study aimed to determine the influence of student behavior factors consisting of cultural, social, personal, and psychological factors in determining decisions to take distance learning at the Universitas Terbuka. This study's population was UT students registered in the 2023-1 semester, as many as 439,222 students. From this population, there were 10,119 students as respondents with quota sampling techniques from all branch offices throughout Indonesia and abroad. The data analysis technique used is Multiple Linear Analysis with the Enter Method and the SPSS 25.0 for Windows program. The results showed that the student's behavior strongly influenced their decisions in choosing a distance learning system. The main factors shaping student behavior in determining decisions to study remotely are social factors, such as social status and the role of students in society, as well as the personality factors of the students themselves, such as the personal decisions of students in understanding their needs for distance learning systems that are following the conditions they face. In addition to these two factors, cultural factors of residence and student psychology also shape student behavior in determining decisions to study remotely. By knowing these factors, it is hoped can continue to compete with other universities that also organize distance learning courses so that it is always expected to be the first choice of students to participate in the distance learning system.

Keywords: Consumer Behavior, Purchasing Decisions, Distance Learning, Multiple Linear Analysis


Full Text:

PDF

References


Armstrong, K. &. (2010). Dasar-Dasar Pemasaran [Marketing Basics]. Perhalindo.

Handayani, R, Yermias T. K., and R. (2003). Analisis Kepuasan Pemakai terhadap Pelayanan Perpustakaan Nasional Provinsi Daerah Istimewa Yogyakarta [Analysis of User Satisfaction with the Services of the National Library of Yogyakarta Special Region Province]. In Socioscience (Vol. 17, Issue 2). Graduate Faculty of Social and Political Sciences UGM.

Harahap, F. (2015). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa Dalam Memilih Jurusan Akuntansi Sebagai Tempat Kuliah di Universitas di Kota Pekanbaru [Analysis of Factors Affecting Student Decisions in Choosing Accounting Majors as a Place of Study at Universities in Pekanbaru City]. Jom. Fekom, 2 (2).

Harahap, N. (2004). Analisis Faktor-faktor yang Memengaruhi Keputusan Mahasiswa dalam Menempuh Pendidikan pada Politeknik LP3I Medan [Analysis of Factors Affecting Student Decisions in Studying Education at LP3I Polytechnic Medan]. University of North Sumatra.

Jayanti, N. D., & Purwanti, S. (2017). Kualitas Pelayanan (Reliability, Responsiveness, Assurance, Emphaty, Tangibles) Di Legend Premium Coffee Yogyakarta [Service Quality (Reliability, Responsiveness, Assurance, Emphaty, Tangibles) at Legend Premium Coffee Yogyakarta]. Journal of Culinary Education and Technology, 6(1).

Koesoemaningsih, R. (2013). Pengaruh Budaya, Sosial, Pribadi Dan Psikologi Terhadap Keputusan Mahasiswa Dalam Memilih Pendidikan Pada Prodi Manajemen Fakultas Ekonomi Universitas Soerjo Ngawi [The Influence of Culture, Social, Personal and Psychology on Student Decisions in Choosing Education at the Management Study Program, Faculty of Economics, Soerjo Ngawi University]. Media Soerjo, 13 (2), 1-21.

Kotler, P. and K. L. K. (2012). Marketing Management (Edition 14). Pearson Education.

Lusiati, A., & Supriyanto, S. (2010). The Impact of Individual, Job, and Organizational Factors on Job Satisfaction and Turnover Intentions of Nurses. Media Journal of Indonesian Health Administration, 1(2).

Margaretha & Nilo. (2016). Analisis Pemilihan PTS di Jakarta dengan Fishbein dan Biplot [Analysis of PTS Selection in Jakarta with Fishbein and Biplot]. Bina Nusantara.

Priyanto, D. (2013). Analisis Antecedents Keputusan Pembelian [Analysis of Purchase Decision Antecedents]. UKSW.

Saputro, M. (2017). Analisis Faktor-Faktor yang Mempengaruhi Keputusan Mahasiswa Dalam Memilih Program Studi [Analysis of Factors Affecting Student Decisions in Choosing a Study Program]. Journal of Informatics and Science Education, 6 (1).

Sciffman & Kanuk. (2008). Perilaku konsumen [Consumer behavior]. Zoelkifli Kasip (translation) Customer Behaviour (7th Edition). PT Mancana Jaya Cemerlang.

Suparto. (2014). Analisis Korelasi Varibel-variabel yang Mempengaruhi Siswa dalam Memilih Perguruan Tinggi [Correlation Analysis of Variables Affecting Students in Choosing Higher Education]. Journal of Science and Technology, 18(2).

Syardiansyah. (2017). Faktor-Faktor yang Mempengaruhi Mahasiswa Baru Memilih Program Studi pada Fakultas Ekonomi Universitas Samudra [Factors Affecting New Students Choosing Study Programs at the Faculty of Economics, Universitas Samudra]. Journal of Management and Finance, 6(2).

Wiliana, E. (2018). Analisis faktor-faktor yang mempengaruhi keputusan mahasiswa dalam memilih program studi di Fakultas Ilmu Kesehatan Universitas Muhammadiyah Tangerang [Analysis of factors that influence student decisions in choosing study programs at the Faculty of Health Sciences, University of Muhammadiyah Tangerang]. JKFT Journal, 3(1), 71-78.




DOI: http://dx.doi.org/10.17977/um027v6i42023p412

Refbacks

  • There are currently no refbacks.


Copyright (c) 2023 Jurnal Administrasi dan Manajemen Pendidikan

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

View My Stats

 

 

  

 


This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.