The creative process of two Indonesian NFT artists from the perspective of actor-network theory
Abstract
The development of crypto has resulted in NFT (non-fungible token) derivation. Artists began to explore the NFT market with its potential. NFT artists have different ways to get engagement and establish themselves in the world of NFT, whether in terms of artwork substance or in the social field. This study aims to deconstruct the actors behind NFT artists to elucidate the visual style and the social engagement of artists in the world of NFT. The method used in this study is a qualitative approach with data validation from interviews and NFT artwork samples. The data was subsequently processed using actor-network theory (ANT) to analyze and trace the actors behind the NFT artists. Two Indonesian artists, namely Angga Tantama and Mufti Prianka, became the study cases in this research. The result of this study shows heterogeneous actors who support the artists in their work's substance and social engagement. In the case of Mufti Prianka, NFTs influenced him to explore the possibilities of creating digital artworks, whereas for Angga, NFT platforms became one of his well-established channels to publish artworks. Based on their networks, the two Indonesian artists studied have different approaches and motivations in creating and engaging with NFTs.
Proses kreatif dua seniman NFT Indonesia dalam perspektif teori jaringan aktor
Perkembangan kripto telah menghasilkan derivasi NFT (non-fungible token). Para seniman mulai menjajaki pasar NFT dengan potensinya. Seniman NFT memiliki cara yang berbeda untuk mendapatkan keterlibatan dan memantapkan diri di dunia NFT baik dari segi substansi karya seni maupun dalam bidang sosial. Gaya visual dalam kategori ini bervariasi dengan seniman yang berbeda yang merupakan pencipta di belakangnya. Penelitian ini bertujuan untuk mendekonstruksi aktor di balik seniman NFT untuk menjelaskan gaya visual dan keterlibatan sosial seorang seniman di dunia NFT. Metode yang digunakan dalam penelitian ini adalah pendekatan kualitatif dengan validasi data dari wawancara dan sampel karya seni NFT. Data tersebut selanjutnya diolah menggunakan teori jaringan aktor (ANT) untuk menganalisis dan menelusuri aktor di balik seniman NFT. Dua seniman Indonesia menjadi studi kasus dalam penelitian ini, yaitu Angga Tantama dan Mufti Prianka. Hasil penelitian ini menunjukkan aktor heterogen yang mendukung seniman dalam substansi karya dan keterlibatan sosialnya. Dalam kasus Mufti Prianka, NFT memengaruhinya untuk mengeksplorasi kemungkinan dalam menciptakan karya seni digital, sedangkan pada Angga, platform NFT menjadi salah satu salurannya yang mapan untuk mempublikasikan karya seni. Berdasarkan jaringan mereka, dua seniman Indonesia yang diteliti memiliki pendekatan dan motivasi yang berbeda dalam menciptakan dan terlibat dengan NFT.
Full Text:
PDFReferences
Chou, C. Y., Leo, W. W. C., & Chen, T. (2021). Servicing through digital interactions and well-being in virtual communities. Journal of Services Marketing. https://doi.org/10.1108/JSM-01-2021-0009
Ekomadyo, A., & Yuliar, S. (2015). Social reassembling as design strategies: A review under the responsibility of the Scientific Committee of Arte-Polis 5. Procedia-Social and Behav-ioral Sciences, 184, 152-160. https://doi.org/10.1016/j.sbspro.2015.05.075
Franceschet, M., Colavizza, G., Smith, T., Finucane, B., Ostachowski, M. L., Scalet, S., Per-kins, J., Morgan, J., & Hernández, S. (2019). Crypto art: A decentralized view. ArXiv, 1–8. https://doi.org/10.1162/leon_a_02003
Gray, M., & Schubert, L. (2018). Connecting social work and art: Reflections on theory and practice. Art in Social Work Practice, 68–79. https://doi.org/10.4324/9781315144245-8
Halsall, F. (2016). Actor-network aesthetics: The conceptual rhymes of Bruno Latour and con-temporary art. New Literary History, 47(2/3), 439–461. https://www.jstor.org/stable/24772788
Johansson, R. (2007). On case study methodology. Open House International, 32(3), 48–54. https://doi.org/10.1108/OHI-03-2007-B0006
Kraal, B. (2007). Actor-network inspired design research: Methodology and reflections. IASDR07 Proceedings: Emerging Trends in Design Research. http://www.sd.polyu.edu.hk/iasdr/proceeding/papers/Actor-Network Inspired Design Re-search_ Methodology and Reflections.pdf
Landau, F. (2016). Articulations in Berlin’s independent art scene: On new collective actors in the art field. International Journal of Sociology and Social Policy, 36(9–10), 596–612. https://doi.org/10.1108/IJSSP-11-2015-0129
Law, J. (2019). Material semiotics. http://www.heterogeneities.net/publications/Law2019MaterialSemiotics.pdf
Nadini, M., Alessandretti, L., Di Giacinto, F., Martino, M., Aiello, L. M., & Baronchelli, A. (2021). Mapping the NFT revolution: Market trends, trade networks and visual features. ArXiv, arXiv:2106, 1–34. http://arxiv.org/abs/2106.00647
Newall, D., Pooke, G., & Newall, D. (2008). Art history: The basics. https://doi.org/10.4324/9780203098806
Storni, C. (2015). Notes on ANT for designers: Ontological, methodological and epistemological turn in collaborative design. Design Studies, 11(3–4), 166–178. https://doi.org/10.1080/15710882.2015.1081242
Valtakoski, A. (2020). The evolution and impact of qualitative research in Journal of Services Marketing. Journal of Services Marketing, 34(1), 8–23. https://doi.org/10.1108/JSM-12-2018-0359
Wang, Q., Li, R., Wang, Q., & Chen, S. (2021). Non-fungible token (NFT): Overview, evalua-tion, opportunities and challenges. ArXiv, arXiv:2105. https://arxiv.org/abs/2105.07447v1
Wickham, M., Lehman, K., & Fillis, I. (2020). Defining the art product: A network perspective. Arts and the Market, 10(2), 83–98. https://doi.org/10.1108/AAM-10-2019-0029/FULL/HTML
Yuliar, S. (2009). Tata kelola teknologi: Perspektif teori jaringan aktor (1st ed.). Penerbit ITB.
Zell, M. (2011). Rembrandt’s gifts: A case study of actor-network-theory. Journal of Historians of Netherlandish Art, 3(2). https://doi.org/10.5092/JHNA.2011.3.2.2
DOI: http://dx.doi.org/10.17977/10.17977/um015v51i22023p193
Refbacks
- There are currently no refbacks.

This work is licensed under a Creative Commons Attribution 4.0 International License.

Dear Sir/Madam
We appreciate your continued confidence and trust in Bahasa dan Seni: Jurnal Bahasa, Sastra, Seni, dan Pengajarannya (JBS). In order to enhance the service, readability, and quality of JBS publications, we will be transitioning to a new website, https://citeus.um.ac.id/jbs, in collaboration with Digital Commons (Elsevier) starting in July 2024.
Sincerely
Yusuf Hanafi
(Editor in chief)