PERSUASIVE LANGUAGE IN ADVERTISEMENT DISCOURSES (BUSINESS ADVERTORIAL ANALYSIS)

Rizkia Amirotul Kubro, Imam Suyitno

Abstract


The goal of this research is to determine the persuasive language in the business advertorial advertisements in online daily news which it has seen from persuasive language forms (included diction and expressions), persuasive techniques, and discourse structures. The design of the study is using a qualitative approach and used a content analysis study. The research findings indicate that persuasive language forms and persuasive techniques used to give profit, explain product competition, and establish product quality. Discourse structures in business advertorial advertisements have two major patterns, namely conventional and unconventional.

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References


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ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture
Jurusan Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang, Indonesia (Department of Indonesian Literature, Faculty of Letters, State University of Malang, Indonesia)

ISSN : 2597-7385 (media online) - SK no. 0005.25977385/JI.3.1/SK.ISSN/2017.09 - 19 September 2017

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ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture is licensed under Creative Commons Attribution-ShareAlike 4.0 International License