YES/NO QUESTION ON CONVERSATION IMPLICATURE IN ADVERTISING E-COMMERCE

Bambang Prastio, Abdul Syukur Ibrahim, Gatut Susanto, Istiqomah Nurzafira

Abstract


The using of yes/no question is a productive tool for reaching the function of communication discourse. The aimed of this research is testified the function of yes / no question in implicature discourse on e-commerce advertisement. The sources of this research were 8 enterprises advertisement of e – commerce which had variation of e-commerce advertisements. This research is merged the conversation analyses and implicature on conversation. The question yes / no in implicature conversation have different functions, such as: ordering, asking, suggesting, and rejecting.

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ISLLAC : Journal of Intensive Studies on Language, Literature, Art, and Culture
Jurusan Sastra Indonesia, Fakultas Sastra, Universitas Negeri Malang, Indonesia (Department of Indonesian Literature, Faculty of Letters, State University of Malang, Indonesia)

ISSN : 2597-7385 (media online) - SK no. 0005.25977385/JI.3.1/SK.ISSN/2017.09 - 19 September 2017

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