Empowering Visual Communication Design Students to Support Tourism Village through Entrepreneurship Education

Ayyub Anshari Sukmaraga, Andreas Syah Pahlevi, Fariza Wahyu Arizal, Ima Kusumawati Hidayat, Khairul Azhar bin Mat Daud

Abstract


This study investigates the effectiveness of integrating Entrepreneurship Education into Visual Communication Design (VCD) curricula to enhance students' empathy and their capacity to support community development. By embedding entrepreneurial principles, the program aims to cultivate social responsibility and practical skills, empowering students to contribute to the economic and cultural sustainability of local communities. The research involved two student cohorts from Universitas Negeri Malang and Universitas Ma Chung, who collaborated with Kampung Warna-Warni, a renowned tourism village in Malang, Indonesia. Over a one semester workshop, students designed souvenirs to boost creativity and income for village residents while fostering their own empathy. Result show a the potential of combining academic learning with practical application to achieve both educational and community development objectives.

Keywords


Visual Communication Design, Entrepreneurship Education, higher-education students, tourism village

Full Text:

PDF

References


Buchanan, R. (1992). Wicked Problems Thinking in Design. Design Issues, 8(2), 5–21.

Coelen, J., & Smulders, F. E. H. M. (2023). Educating Entrepreneurship through Design. FGF Studies in Small Business and Entrepreneurship, 401–415. https://doi.org/10.1007/978-3-031-28559-2_26

Creativani, K. (2023). Exploring The Potential of Visual Communication Design Education: Transforming Education Paradigm. Visual Heritage: Jurnal Kreasi Seni Dan Budaya, 5(2), 281–289. https://doi.org/10.30998/vh.v5i2.8242

Haugh, H. M., & Talwar, A. (2016). Linking Social Entrepreneurship and Social Change: The Mediating Role of Empowerment. Journal of Business Ethics, 133(4), 643–658. https://doi.org/10.1007/s10551-014-2449-4

Lackéus, M. (2020). Comparing the impact of three different experiential approaches to entrepreneurship in education. International Journal of Entrepreneurial Behavior & Research, ahead-of-print. https://doi.org/10.1108/IJEBR-04-2018-0236

Manzini, E. (2015). Design, When Everybody Designs. In Design, When Everybody Designs (Issue 2015). https://doi.org/10.7551/mitpress/9873.001.0001

Nations, U. (2015). THE 17 GOALS | Sustainable Development. In Department of Economic and Social Affairs | Sustainable Development. https://sdgs.un.org/goals

Phan Hoang, T. T., & Kato, T. (2020). Measuring the impact of solid waste management workshop activities in elementary schools: a six-month case study in Da Nang city, Vietnam. Applied Environmental Education and Communication, 0(0), 1–18. https://doi.org/10.1080/1533015X.2020.1784063

Rauf, R., Wijaya, H., & Tari, E. (2021). Entrepreneurship education based on environmental insight: Opportunities and challenges in the new normal era. Cogent Arts and Humanities, 8(1). https://doi.org/10.1080/23311983.2021.1945756

Schumpeter, J., & Backhaus, U. (2003). The Theory of Economic Development BT - Joseph Alois Schumpeter: Entrepreneurship, Style and Vision (J. Backhaus (ed.); pp. 61–116). Springer US. https://doi.org/10.1007/0-306-48082-4_3

Usman, A., & Hamid, A. (2022). The Status and Challenges of Entrepreneurship Education in Vocational Higher Education Institutions in Indonesia. Jurnal Kewirausahaan Dan Bisnis, 27(2), 130. https://doi.org/10.20961/jkb.v27i2.60757

Vega, G., & Kidwell, R. E. (2007). Toward a typology of new venture creators: Similarities and contrasts between business and social entrepreneurs. New England Journal of Entrepreneurship, 10(2), 15–28. https://doi.org/10.1108/NEJE-10-02-2007-B002

Willis, C. H., Merriman, C., Nair, A., & Fournet, A. C. (2024). Innovative Extracurricular Student Engagement: The Community Problem Solving Challenge. Entrepreneurship Education and Pedagogy, 8(1), 40–59. https://doi.org/10.1177/25151274241232355




DOI: http://dx.doi.org/10.17977/um043v7i1p75-84

Refbacks

  • There are currently no refbacks.


Creative Commons License
This work is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

Lisensi Creative Commons

.

 

                           

Web Analytics Made Easy - StatCounter IRBEJ Stats.