Pemanfaatan Media Sosial dalam Upaya Penanaman Nilai-Nilai Pendidikan Karakter Pada Peserta Didik di SDN 3 Lemba Kabupaten Soppeng

Dika Safitri; Muhammad Ardiansyah; Hasan Hasan

Pemanfaatan Media Sosial dalam Upaya Penanaman Nilai-Nilai Pendidikan Karakter Pada Peserta Didik di SDN 3 Lemba Kabupaten Soppeng

Dika Safitri, Muhammad Ardiansyah, Hasan Hasan

Abstract

Abstract: The use of social media in education opens up new pedagogical spaces for content creator teachers in instilling character education values in students. This study uses a qualitative approach with a phenomenological design to understand the experiences of content creator teachers in utilizing social media at SD Negeri 3 Lemba, Soppeng Regency. Data were collected through in-depth interviews, observations, and analysis of school social media content documentation. Data were analyzed using the Miles and Huberman interactive model, maintaining data validity through triangulation of sources and methods. The results show that social media is used consciously and deliberately as a medium for instilling character values through visual, participatory, and contextual content. Dominant character values include religiosity, discipline, cooperation, social care, national spirit and love of the homeland, good manners, and self-confidence, which are integrated into students' daily activities and the school's flagship programs. Despite facing internal and external challenges, content creator teachers demonstrate adaptive efforts in managing social media pedagogically. These findings confirm that the use of social media by content creator teachers plays a significant role in supporting the internalization of character education values and strengthening school culture in the digital era.
Keywords: social media; content creator teacher; character education.

Abstrak: Pemanfaatan media sosial dalam pendidikan membuka ruang pedagogis baru bagi guru konten kreator dalam menanamkan nilai-nilai pendidikan karakter kepada peserta didik. Penelitian ini menggunakan pendekatan kualitatif dengan desain fenomenologi untuk memahami pengalaman guru konten kreator dalam memanfaatkan media sosial di SD Negeri 3 Lemba Kabupaten Soppeng. Data dikumpulkan melalui wawancara mendalam, observasi, dan analisis dokumentasi konten media sosial sekolah, serta dianalisis menggunakan model interaktif Miles dan Huberman dengan menjaga keabsahan data melalui triangulasi sumber dan metode. Hasil penelitian menunjukkan bahwa media sosial dimanfaatkan secara sadar dan terencana sebagai media penanaman nilai karakter melalui konten visual, partisipatif, dan kontekstual. Nilai karakter yang dominan meliputi religius, disiplin, kerja sama, peduli sosial, semangat kebangsaan dan cinta tanah air, adab sopan santun, serta percaya diri, yang diintegrasikan melalui aktivitas keseharian peserta didik dan program unggulan sekolah. Meskipun menghadapi tantangan internal dan eksternal, guru konten kreator menunjukkan upaya adaptif dalam mengelola media sosial secara pedagogis. Temuan ini menegaskan bahwa pemanfaatan media sosial oleh guru konten kreator berperan signifikan dalam mendukung internalisasi nilai pendidikan karakter dan penguatan budaya sekolah di era digital.
Kata kunci: media sosial; guru konten kreator; pendidikan karakter.

Full Text:

PDF

References

Amin, S., & Sundari, H. (2020). EFL teachers’ use of social media for professional development. Education and Information Technologies. https://doi.org/10.1007/s10639-020-10355-9

Arthur, J. (2021). Character education in schools: A critical review. Journal of Moral Education. https://doi.org/10.1080/03057240.2020.1842473

Berkowitz, M., & Bier, M. (2019). What works in character education. Education Sciences. https://doi.org/10.3390/educsci9060456

Bond, M. (2020). Facilitating student engagement through the flipped learning approach in K-12: A systematic review. Educational Technology Research and Development. https://doi.org/10.1007/s11423-020-09769-0

Bond, M., Buntins, K., Bedenlier, S., Zawacki-Richter, O., & Kerres, M. (2020). Mapping research in student engagement and educational technology. International Journal of Educational Technology in Higher Education. https://doi.org/10.1186/s41239-019-0176-8

Boonk, L. (2019). A review of the relationship between parental involvement and academic achievement. Educational Research Review. https://doi.org/10.1016/j.edurev.2018.11.001

Carpenter, J. P., Morrison, S. A., Craft, M., & Lee, M. (2020). How and why educators use Instagram. Teaching and Teacher Education. https://doi.org/10.1016/j.tate.2020.103149

Chugh, R., Grose, R., & Macht, S. (2021). Social media usage in education: A systematic review. Education and Information Technologies. https://doi.org/10.1007/s10639-020-10306-4

Dabbagh, N., & Kitsantas, A. (2019). Personal learning environments, social media, and self-regulated learning. The Internet and Higher Education. https://doi.org/10.1016/j.iheduc.2019.100689

Dhawan, S. (2020). Online learning: A panacea in the time of COVID-19 crisis. Journal of Educational Technology Systems. https://doi.org/10.1177/0047239520934018

Fawns, T. (2022). An entangled pedagogy: Looking beyond the pedagogy–technology dichotomy. Postdigital Science and Education. https://doi.org/10.1007/s42438-021-00270-4

Goodall, J. (2021). Parental engagement in children’s learning: Moving from involvement to engagement. Education Sciences. https://doi.org/10.3390/educsci11060328

Greenhow, C., & Lewin, C. (2019). Social media and education: Reconceptualizing the boundaries of formal and informal learning. Learning, Media and Technology. https://doi.org/10.1080/17439884.2019.1605712

Haleem, A., Javaid, M., Qadri, M., & Suman, R. (2022). Understanding the role of digital technologies in education. Sustainability. https://doi.org/10.3390/su14042024

Henderson, M., Selwyn, N., & Aston, R. (2020). What works and why? Student perceptions of useful digital technology in university teaching. Studies in Higher Education. https://doi.org/10.1080/03075079.2019.1625977

Hill, N. (2020). Parental involvement in education: Conceptualizing engagement. Developmental Psychology. https://doi.org/10.1037/dev0000961

Jeynes, W. (2022). A meta-analysis on the effects of parental involvement on students’ character development. Urban Education. https://doi.org/10.1177/00420859221083654

Karakose, T., & Demirkol, M. (2021). Exploring teachers’ digital competence and its relationship with educational innovation. Education and Information Technologies. https://doi.org/10.1007/s10639-021-10423-4

Kimmons, R. (2020). Current trends in teachers’ use of social media for professional learning. TechTrends. https://doi.org/10.1007/s11528-020-00499-6

Kimmons, R., Veletsianos, G., & Woodward, S. (2021). Teacher professional networks on social media. Computers & Education. https://doi.org/10.1016/j.compedu.2021.104239

Kristjánsson, K. (2020). Recent work on character education in schools. British Journal of Educational Studies. https://doi.org/10.1080/00071005.2020.1716320

Lavy, S. (2020). Teacher–student relationships and character development. Teaching and Teacher Education. https://doi.org/10.1016/j.tate.2020.103242

Manca, S. (2020). Snapping, pinning, liking or texting: Investigating social media in higher education. British Journal of Educational Technology. https://doi.org/10.1111/bjet.12939

Nucci, L. (2021). Character education in democratic schooling. Frontiers in Education. https://doi.org/10.3389/feduc.2021.659060

Poore, M. (2020). Using social media in the classroom: A best practice perspective. Education Sciences. https://doi.org/10.3390/educsci10030067

Rachmadtullah, R., et al. (2020). The role of social media in character education during the digital era. International Journal of Interactive Mobile Technologies. https://doi.org/10.3991/ijim.v14i19.16671

Redecker, C. (2020). European framework for the digital competence of educators (DigCompEdu). Education and Information Technologies. https://doi.org/10.1007/s10639-020-10166-8

Rehm, M., Notten, A., & Tolsma, J. (2021). Social media use and students’ educational outcomes. Computers & Education. https://doi.org/10.1016/j.compedu.2021.104229

Selwyn, N., Nemorin, S., Bulfin, S., & Johnson, N. (2020). Everyday school life in the digital age. Learning, Media and Technology. https://doi.org/10.1080/17439884.2020.1764434

Sobaih, A. E. E., Hasanein, A. M., & Abu Elnasr, A. E. (2020). Responses to COVID-19 in higher education: Social media usage for sustaining formal learning. Sustainability. https://doi.org/10.3390/su12166520

Tang, Y., & Hew, K. F. (2022). Using social media for collaborative learning: A review of literature. Educational Technology Research and Development. https://doi.org/10.1007/s11423-021-10046-7

Trust, T., Carpenter, J. P., & Krutka, D. (2021). Moving beyond silos: Professional learning networks in education. Computers & Education Open. https://doi.org/10.1016/j.caeo.2021.100031

Veletsianos, G. (2020). Three cases of educators’ use of social media for professional development. Educational Media International. https://doi.org/10.1080/09523987.2020.1744854

Wilder, S. (2019). Effects of parental involvement on academic achievement. Educational Review. https://doi.org/10.1080/00131911.2019.1566217

Zawacki-Richter, O. (2021). Systematic review of research on artificial intelligence applications in higher education. International Journal of Educational Technology in Higher Education. https://doi.org/10.1186/s41239-021-00244-8