Social Entrepreneurship Management In Marketer Village In Era Disruption

Puji Novita Sari, Susmy Lianingsih, Yulia Sandra Sari

Abstract


The study aims to explain that the social entrepreneurship management of Marketer Village reviewed from marketing management, operational management, human resource management, and financial management. The four fields of management are the development of management elements that include men, money, machines, methods, materials, and market. Management is an important element in the social entrepreneurship organization so that the business can achieve social missions. The social mission of Marketer Village is to realize the IT literacy community through education and empowerment in the field of digital marketing in District Karangmoncol, Purbalingga. This research is qualitative research with primary data gained through interviews and observations. Based on the results of the research, the manager of Marketer Village focuses on marketing management consisting of product and promotional processes. Operational management aims to generate services in the form of skilled human resources in the field of digital marketing, has mechanisms that control the operation and has a transformation process. Human resource management consists of the development of skills, provision of infrastructure, and compensation. Financial management is made up of funds, and liabilities incurred.

Keywords


village marketer, social entrepreneurship, management

Full Text:

PDF

References


Aliaga-Isla, R., Huybrechts, B., 2018. From “Push Out” to “Pull In” together: An analysis of social entrepreneurship definitions in the academic field. J. Clean. Prod. 205, 645–660. https://doi.org/10.1016/j.jclepro.2018.09.133Badan Pusat Statistik. 2016. Statistik Keluarga Tidak Mampu di Karangmoncol.

Budi, Agung Permana. 2013. Manajemen Marketing Perhotelan. Yogyakarta: Andi Offset.

Boca, G.D., 2015. 6M in Management Education. Procedia - Soc. Behav. Sci. 182, 4–9. https://doi.org/10.1016/j.sbspro.2015.04.727

Bonfanti, A., Battisti, E. dan Pascualino. 2016. Social Entrepreneurship and Corporate Architecture: Evidence from Italy. Management Decision. Vol. 54 Issue: 2, pp.390-417.

Bornstein, D. 2004. How To Change The World: Social Entrepreneurs and the Power of New Ideas, Oxford University Press, Oxford.

Chou, D.C., 2018. Applying design thinking method to social entrepreneurship project. Comput. Stand. Interfaces 55, 73–79. https://doi.org/10.1016/j.csi.2017.05.001

Dart, R. 2004. Being Business-Like in a Non-Profit Organization: A Grounded and Inductive Typology. Nonprofit and Voluntary Sector Quartely. Vol. 33 No. 2, pp. 209-310.

Dees, G. J. 2001. The Meaning of Social Entrepreneurship. Available at www.caseatduke.org/documents/dess_sedef.pdf.

Dewi, Paramita. 2015. Pengaruh Kompensasi terhadap Kinerja Karyawan. Surabaya: Rineka Cipta.Dwivedi, A., Weerawardena, J., 2018. Conceptualizing and operationalizing the social entrepreneurship construct. J. Bus. Res. 86, 32–40. https://doi.org/10.1016/j.jbusres.2018.01.053

Geissdoerfer, M., Vladimirova, D., Evans, S., 2018. Sustainable business model innovation: A review. J. Clean. Prod. 198, 401–416. https://doi.org/10.1016/j.jclepro.2018.06.240

Giambona, E., Golec, J., 2009. Mutual fund volatility timing and management fees. J. Bank. Finance 33, 589–599. https://doi.org/10.1016/j.jbankfin.2008.12.005

Gunawan, Ketut. 2019. Pengaruh Praktek Manajemen Sumberdaya Manusia terhadap Kinerja Organisasi. Seminar Nasional Teknologi Komputer & Sains (SAINTEKS). Retrieved from https://seminar-id.com/semnas-sainteks2019.html. Gupta, N., Shaw, J.D., 2014. Employee compensation: The neglected area of HRM research. Hum. Resour. Manag. Rev. 24, 1–4. https://doi.org/10.1016/j.hrmr.2013.08.007

Handoko, T. Hani. 2011. Manajemen Personalia dan Sumberdaya Manusia. Yogyakarta: Penerbit BPFE.

Home, James C. Van dan John M Wachowicz, Jr. 2012. Prinsip-prinsip Manajemen Keuangan (Edisi 13). Jakarta: Salemba Empat.

Iffah, Vicky. 2018. Analisis Strategi Bisnis E-Commerce Perusahaan Startup Digital di Ijadfarm Surabaya. Skripsi. Semarang.

Jiao, Hao. 2011. A Conceptual Model for Social Entrepreneurship Directed Toward Social Impact on Society. Social Entreprise Journal. Vol. 7 No.2, pp130-149.

Kannan, P.K., Li, H. “Alice,” 2017. Digital marketing: A framework, review and research agenda. Int. J. Res. Mark. 34, 22–45. https://doi.org/10.1016/j.ijresmar.2016.11.006

Kolehmainen, Salla., dan Salomaa, Roosa. 2017. Social Entrepreneurs’ Perceptions of Experienced Failure in Finland. Thesis. Umea School of Business and Economics. Available via: www.usbe.umu.se.

Osterwalder, Alex, et.al. 2010. Business Model Generation. Wiley.

Sentosa, S. 2007. Peran Socio Entrepreneurship dalam Pembangunan. Membangun Sinergitas Bangsa Menuju Indonesia yang Inovatif, Inventif, dan Kompetitif. Malang.

Smith, Jonathan A., Flowers, Paul., and Larkin. Michael. 2009. Interpretative phenomenological analysis: Theory, method and research. Los Angeles, London, New Delhi, Singapore, Washington: Sage.

Sofia, I. P. 2015. Konstruksi Model Kewirausahaan Sosial (Social Entrepreurship) sebagai Gagasan Inovasi Sosial bagi Pembangunan Perekonomian. Jurnal Universitas Pembangunan Jaya. Vol. 2 No. 2.

Tsai, W., dan Ghosal, S. 1998. Social Capital and Value Creation: The Role of Intrafirm Networks. Academy of Management Review. Vol. 19 No. 2, pp. 90-118.

Theguardian.com. 2014. Five Reasons Social Enterproses Fail. Diakses pada laman www.theguardian.com pada 10 Mei 2019 pukul 20.22 WIB.

Yuniawati, Retno. 2005. Pengaruh Pengembangan Sumberdaya Manusia terhadap Kinerja Karyawan. Makassar.

www.kampungmarketer.com




DOI: http://dx.doi.org/10.17977/um003v5i12019p047

Refbacks

  • There are currently no refbacks.


Creative Commons License

JPBM (Jurnal Pendidikan dan Bisnis Manajemen) is licensed under a Creative Commons Attribution-NonCommercial-ShareAlike 4.0 International License.

 

JPBM (Jurnal Pendidikan dan Bisnis Manajemen) is abstracted and indexed in :