Vol 11, No 1 (2025)

Online First

Table of Contents

Articles

The Influence of Social Media Marketing Activity and Electronic Word of Mouth on Lazada E-Commerce Consumer Purchasing Decisions
Dedi Iskamto, Fadil Athariq Tory, Asyraf Afthanorhan
PDF
1-17
The Effect of Competitive Advantage, Internationalization on Profitability with R&D Intensity and Marketing Intensity as Antecedents: Evidence from Indonesian Manufacturing Companies
Muthyah Ainunsary Mustafa, Nila Firdausi Nuzula, Saparila Worokinasih
PDF
18-32
Determinant Factors of Entrepreneurial Intention Among Students: A Systematic Literature Review
Linda Agustin Ningrum, Endang Sri Andayani, Inayati Nuraini Dwiputri
PDF
33-46