Vol 29, No 3 (2024)

EKONOMI BISNIS NOVEMBER 2024

The articles in this issue were authored/co-authored by Authors from Indonesia and Malaysia

Table of Contents

Articles

Analysis of Attitudes and Purchases of Female Consumers towards Green Marketing Related to the Cosmetics Industry in Indonesia
Mita Adi Pratiwi, Ihwan Susila
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121-133
Reconstructing the Performance Management System of a Legal Entity University (PTN-BH) using the SMART Model: a Strategic Approach to Achieving World-Class University
Achmad Murdiono, Utomo Pujianto, Swasono Raharjo, Jefry Aulia Martha, Safwan Marwin Abdul Murad
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134-140
The Influence of Swift Guanxi on Purchase Intention of Gen Z and Millennials on Shopee Live Streaming Users in Indonesia
Pavita Fitri Salsabila, Juliani Dyah Trisnawati, Veny Megawati
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141-155