The Innovation of MOOC Based E-Marketing to Improve Entrepreneurship Administration Management for Vocational Education Students in Industrial Revolution 4.0 Era

Andika Bagus Nur Rahma Putra, Amat Mukhadis, Tuwoso Tuwoso, Nurul Ulfatin, Surjani Wonorahardjo, Habiddin Habiddin, Made Duananda Kartika Degeng, Tze Kiong Tee


Abstract: This research has aims to: (1) develop MOOCs based e-marketing; (2) testing the
attractiveness of MOOCs based e-marketing; and (3) knowing the level of effectiveness of
MOOCs based e-marketing. The method in this study is research and development. The results
of this study include: (1) the results of the e-marketing expert test and website marketing design
expert test have a percentage: 81.50% (ease of accessing consumers), 84.10% (presentation of
goods/services sold), 79.10 % variation of website content), 86.00% (compatibility with website
goals), 83.70% (harmony of each page of views), 83.70% (complete description of products sold),
83.70% (attractiveness of e-website marketing), 85.00% (ease of order process for consumers),
81.50% (responsible admin e-marketing), 81.50% (trouble shooting website problems); (2)
MOOCs based e-marketing proved effective in improving the management of student
entrepreneurship administration in the vocational sector in the Industrial Revolution 4.0 era,
indicated by the results of the final ability test which showed significant differences between
control classes without using e-marketing based MOOCs and experimental classes using MOOCs
based e-marketing; and (3) E-marketing based MOOCs needs to be further developed because it
can improve the management of entrepreneurial administration in vocational students in the
Industrial Revolution era 4.0.


MOOCs; management administration; entrepreneurship; vocational education; industrial revolution 4

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