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Home > Archives > Ekonomi Bisnis, Volume 27, No.3, November 2022

Table of Contents

Articles

Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Social Media Marketing Terhadap Repurchase Intention Melalui Customer Satisfaction pada Tokopedia Farah Fathimah Az-zahra

PDF 123-136

Gen Z's Shopping Adventure: How Hedonic Shopping Motivation and Price Discount Influence Gen Z on Shopee in Impulse Purchases through Positive Emotions Rafid Averroes

PDF 137-155

Inovasi Produk dan Keunggulan Bersaing: Peran Mediasi Citra Perusahaan Mardhatilah Shanti

PDF 156-166

Pengaruh Quarter Life Crisis dan Peran Employer Branding Terhadap Pilihan Karir Mahasiswa Dengan Career Identity Sebagai Variabel Mediasi Pada Education Startup Sekar Ayu Rakhma Zain Al-Karomah

PDF 167-180

Pengaruh Brand Experience terhadap Brand Loyalty yang Dimediasi oleh Brand Love dan Brand Trust Atras Fahran, Raisa Fitri

PDF 181-193