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Home > Archives > Ekonomi Bisnis, Volume 27, No.3, November 2022

Ekonomi Bisnis, Volume 27, No.3, November 2022

Table of Contents

Articles

Pengaruh Perceived Ease of Use, Perceived Usefulness, dan Social Media Marketing Terhadap Repurchase Intention Melalui Customer Satisfaction pada Tokopedia
Farah Fathimah Az-zahra
PDF
123-136
Gen Z's Shopping Adventure: How Hedonic Shopping Motivation and Price Discount Influence Gen Z on Shopee in Impulse Purchases through Positive Emotions
Rafid Averroes
PDF
137-155
Inovasi Produk dan Keunggulan Bersaing: Peran Mediasi Citra Perusahaan
Mardhatilah Shanti
PDF
156-166
Pengaruh Quarter Life Crisis dan Peran Employer Branding Terhadap Pilihan Karir Mahasiswa Dengan Career Identity Sebagai Variabel Mediasi Pada Education Startup
Sekar Ayu Rakhma Zain Al-Karomah
PDF
167-180
Pengaruh Brand Experience terhadap Brand Loyalty yang Dimediasi oleh Brand Love dan Brand Trust
Atras Fahran, Raisa Fitri
PDF
181-193


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Ekonomi Bisnis is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License